Ten tips for eCommerce websites

Wednesday 23 February 2011 by Norbert Laposa

1. Sell only products you fully understand

World Wide Web was created mainly to share knowledge. Be an expert in your area and share your knowledge, that’s the only way how to genuinely improve your ranking in search engines and people will also trust you and buy from you.

2. Be honest

Create impression, that your customers can talk to you: always display who they are dealing with and give them a telephone number, possibly picture of your office, tell who you are, name people behind the company on About Us page, don’t try to look bigger than your are, if they want to buy from a big company, they’ll go to Amazon or Tesco.

3. Don’t rely only on sales over your own website

Promote trade/wholesale and use your website as a catalogue, sell everywhere - sell on eBay, Amazon, but have your own shop with cheaper prices - encourage to buy directly.

4. Rent premises

There are plenty of empty premisses in Belfast and you can negotiate a good deal. The ideal situation is to have a high street shop and also sell online. You can rent a shop from £100 per week in Belfast city centre.

5. Try to sell abroad only light postage items and heavier items locally

i.e. washing machines in Belfast.

6. Use good quality photographs (large size) and use an informative description

You’ll mainly need a good light for shooting good photographs. Create description for each photograph like you would explain what’s on the photograph to a blind person, this will not only help screen readers, but also Google to display your product image in Google Images.

7. Main sites pages should be your main product categories

Your website is about your products, reflect it in your information architecture.

8. Treat returning customers

Provide discounts, loyalty scheme, high quality newsletter about your latest products or maintenance tips, not just an advertisement.

9. Secure some support package with your web designer/developer

For example monthly retainer. Always ask what will be an approximate yearly maintenance fee, you need more than just a web hosting for good quality customer experience.

10. Prepare your catalogue first

Before you go to a developer prepare your catalogue as a spreadsheet such as: product title, SKU code, category, net price.

A Web of Knowledge

Wednesday 12 January 2011 by Angela Frizzell

Original article posted at North City Business Centre

Norbert Laposa first found a passion for web design and development while studying at University. During a time of growth in the internet revolution, Norbert saw the opportunity to make extra money while studying a degree in Civil Engineering. It wasn't long before he was running his own web company.

His entrepreneurial spirit was evident from a young age and owning his own business was always an ambition. After 10 years of experience in web design and ecommerce he felt it was time to expand his operations from sole trader to a limited company. Therefore, in August last year he entered full-time self employment. While mentioning this to his copywriter, she recommended making an appointment with an advisor at North City Business Centre. Norbert was reluctant to take the step and so his colleague arranged a meeting for him and he was soon sitting in a one-to-one mentoring session. To his delight, mentoring was very beneficial as he gained all the advice and guidance he required to develop Laposa Ltd.

Norbert said, “North City Business Centre helped me create a proper business plan and guided me in how I should promote the advantages of my business. The advisors are always happy to meet with me and are interested in my business.”

Laposa Ltd offer consultancy and web design and development. They are distinctive as they offer their own unique Content management system and ecommerce system. Both systems together are very strong and so differentiate them from others in the market. This umbrella of services creates a package sought by many companies at an affordable cost. 

When setting up his business, the first idea was to operate locally. However, this was not a winning approach for Laposa Ltd. With clients in London, Prague, Hong Kong, Japan and Dubai an international portfolio demonstrates how word of mouth can spread when the work is of a very high standard.

Jing Tea, a tea and tea ware company based in London is one of Laposa Ltd’s most prestigious clients. A close relationship provides a platform for success. In the past year, their ecommerce site has doubled its earnings gaining a profit of thousands of pounds. This is partly due to the work of Norbert and his constant development of their website. He believes “an ecommerce website is never finished.”

Norbert understands his field of work extensively and even the most elaborate websites are achieved. His wide range of experience ensures he is flexible and skilled in his line of work. Achieving 4 awards from Interactive Media Awards in 2006 and 2007 demonstrate his dedication for web design and development. A recent client ToptheClass approached Norbert about designing their website and from a possible 27 options, Laposa Ltd was chosen as the company which could offer the desired result.

Norbert has constantly being progressing the business forward. With many referrals he has built lasting relationships with his clients. He aims to complete all work to the highest quality, no matter how long this may take. Self-employment suits Norbert, “I can use the technical tools I feel comfortable using and there is more freedom. Although I tend to work over and above that expected, I enjoy my work and it gives me a great sense of satisfaction.”

Laposa Ltd has big plans for the future; an ever growing client database provides the opportunity to employ people full time. Within 5 years, Norbert hopes for a total of 5-10 people working for his company. This company could become an international phenomenon.

Facebook agile development by Mike Schroepfer

Sunday 21 November 2010 by Norbert Laposa

A perfect example that agile software development is viable development model even in big companies.

“If you’re not embarrassed by your first version, you waited too long to ship it.”

Reid Hoffman

“It is a little bit intimidating, but we don’t do two-year product planning, where we design what the screens are going to look like – because, I think, we don’t know what it’s going to be.”

Mike Schroepfer

Source: Telegraph

Lexicon Business English

Monday 18 October 2010 by Norbert Laposa

Our original design commissioned by Lexicon Business English (Hong Kong). It's not exactly following our strategy not to use any decoration in our design, but still at the end a nice example of 90's boxed web design style overusing sterile stock photography, as we call it "plastic people".

Lexicon Business English

Lexicon Business English - Phil Kendrick - Design by Laposa

Lexicon Business English - Phil Kendrick - Design by Laposa



Laposa Ltd
58 Howard Street
Belfast BT1 6PJ

+44 2890 328 988