Posted on Wednesday 7 July 2010 by Norbert Laposa

Here you will find tips on how to enter a bigger market place, which will increase your traffic and sales and help target qualified shoppers.

Before you start make sure you monitor and measure your current traffic using Google Analytics with enabled ecommerce tracking or similar facility.

Submit your products to different markets

Google Product Search

To ensure your products are listed in Google Product Search, you need to submit an XML data feed. It's a free service.

More information http://www.google.co.uk/products

Amazon

  • acquire a Pro Merchant Account for £28.75/month
  • having EAN, UPC, or ISBN code would be useful
  • Prepare a bulk upload of your products to Amazon

eBay

  • open a PayPal account. Verification will take a couple of days

Promote international business

  • highlight that you do international deliveries
  • show prices in different currencies

These are just tips on how to access a bigger market place. Remember the value of your existing customers. Concentrate on current customers - create a mailing lists and send newsletter. Make sure you can export your current customers as CSV for MailChimp.

Laposa Ltd
58 Howard Street
Belfast BT1 6PJ

info@laposa.co.uk
+44 (28) 9032 8988
+353 (48) 9032 8988