We are not SEO agency

Don't trust anyone who is called SEO agency, good SEO is done only by using good content, design and understanding how to make this information available to search engines. We are just designers with SEO knowledge.

  • SEO friendly information architecture
  • how to write headlines
  • how to write good page description
  • what to avoid

Search engine marketing (SEM)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engineresult pages (SERPs) through the use of search engine optimizationpaid placementcontextual advertising, and paid inclusion.

White Hat SEO

Is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine's algorithm takes this into account, such as Google's PageRank.

Black Hat SEO

Attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Laposa Ltd
58 Howard Street
Belfast BT1 6PJ

info@laposa.co.uk
+44 (28) 9032 8988
+353 (48) 9032 8988